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Deadlines, Ad Specs and More
Our SPRING/SUMMER 2010 issue deadline for new advertisers is Monday, February 15th.
If you are a current advertiser who is making a change to your existing ad you must fill out an ad change form. If you have uploaded a new ad to our ftp site you must also notify us by filing out the ad change form and faxing it over. We cannot print your new ad without this form notifing us that your new ad has been uploaded.
Click Here for Ad Change Form
Double Page Trim: 8"x7"--Double Page Live Area: 7.5"x6.5"
Double Page Bleed: 8.5"x7.5"
Full Page Trim: 4"x 7"––Full Page Live Area: 3.5"x 6.5"
Full Page Bleed: 4.5"x 7.5"
Half Page Live Area: 3"x 3"
Digital: Ads meeting the following qualifications can be accepted on disk.
Provide ad on media compatible with Mac platform––Zip 100, CD, Jaz, or floppy.
Ad files must be supplied in Quark Express, Illustrator, or Photoshop.
Use only 4 color (CMYK) process colors––NO RGB, spot colors, or
unseparated PMS colors––and provide a matchprint, color proof for all 4 color ads; send black and white proof for black and white ads.
Include Type 1 media fonts and screen fonts (NO TRUE TYPE fonts),support files, and images with 300dpi resolution.
Include a list of disk contents as a "Print Window".
Clients will be notified of problems detected and given an opportunity to send corrected files or incur charges at prevailing rates.
Perfect Wedding Guide is not responsible for the content or accuracy of a file on disk.
If you would like us to create your ad. . .
We will need to receive some materials from you so that our art department will have the resources to create an ad that is perfect for your business. If you have any ideas in mind, please supply those ideas along with any or all of the following:
• Camera ready logo. Crisp letterhead or business card will help in
the case that we must re- create it for you. (Fees May Apply)
• Original photos that are jpgs no less then 300 dpi.
• Any text to be included in ad such as address, phone number,website address, bullet points, etc.
• Brochures or previously composed ads will also assist us.
Let us know your email address so that we can furnish you with a 4- color low resolution proof for your approval.
If you’re supplying your own ad. . .
here is a list of useful information for your digital ad submission.
If you have any further questions, please feel free to call your account executive or our office at 407-936-0380 ext.119.
Transport Media (Mac formatted)
• 3.5" Floppy Diskette • Zip Cartridge 100MB • CD • Email
All Front Covers will be produced in- house, please send photo for scanning.
Other Accepted File Formats (Mac format)
• .tif • .psd • .eps • .ps (postscript file)
• .pdf (High Resolution- 300dpi) Please embed all fonts.
• QuarkXpress 5.0 or lower
Software Programs (Mac format)
• Adobe Photoshop 6.1 or lower
• Adobe Illustrator 10 or lower- With converted outline fonts
• Acrobat 5.0 or lower • QuarkXpress 5.0 or lower
IMPORTANT: Be sure to include all linked images and all screen and printer fonts. Placed images should be saved at a minimum of 300 pixels/ inch, as either EPS or TIFF formats and should be CMYK or Grayscale. All ads are full process color unless otherwise specified by the advertiser. Any files from the World Wide Web (72 dpi JPEGs and GIFs) will not be accepted. All electronic documents must be accompanied by a print of the ad. Without print-out and files submitted exactly to our specifications we are not responsible for any problems with the ad. (If we have to modify your ad you may be responsible for up to full production rates.)
To FTP an ad please follow the instructions below.
Go to ftp.pwg.com
username: pwg_proofspub
password: ewx551
If you are a mac user, you will need to download fetch to use our ftp site. You can dowload this program by clicking here.
Please email us at Gianna@pwg.com once your file(s) is ready for retrieval and in the subject line of your email, please indicate to us which market the file(s) is for and indicate the client name as well (i.e. Orlando PWG....XYZ Florist ad). In addition (very important), in the body of your email....please provide us with the exact file name(s) that we will need to download, in order to complete your download request.
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